Trey Tucker

Trey Tucker is a mental health expert and social media standout with over 1.4 million followers on social media. He is the author of Tough Enough (HarperCollins/Zondervan), a book written specifically for young men navigating the challenges of modern masculinity. He is the founder and owner of Rugged Counseling, known for providing therapy without the fluff.

Trey often works with young men in their 20s who feel stuck, unmotivated, or unsure of who they are becoming, as well as organizations seeking to better understand and support this demographic. He is known for his direct, no nonsense approach and his core belief that real change happens when you get to the root of the issue. His counseling and videos resonate because they challenge passive, surface level advice and speak honestly about responsibility, identity, boundaries, and purpose.

With more than a decade of experience, Trey has specialized training in anxiety, trauma, relationships, sports psychology, identity, and purpose. He is certified in EMDR and neurofeedback and has training in Christian counseling. Before becoming a therapist, Trey worked in corporate marketing and earned an MBA, giving him a rare blend of clinical insight and real world perspective.